January 27, 2025

What is an Assured Performance Certified Collision Center?

When your vehicle needs a repair, you deserve more than just a quick fix—you deserve a thorough, high-quality repair that ensures your car is safe, reliable, and ready to hit the road with confidence. Morrow Collision Center is proud to be an Assured Performance Certified Collision Center, which means we meet some of the highest standards in the auto repair industry. But what exactly does it mean to be an Assured Performance Certified Collision Center? 


What Does It Mean to Be Assured Performance Certified? 

Assured Performance is a leading certification network that partners with leading automotive manufacturers to ensure that collision repair centers meet the highest standards of quality and safety. It’s not just a title—it’s a guarantee. Collision centers that earn the Assured Performance certification have proven they meet rigorous standards for training, equipment, and customer care, ensuring that every repair is high-quality. These standards are designed to ensure that repair shops have the necessary training, equipment, and tools to properly repair vehicles and keep up with the newest advanced safety features. 


Why Should You Choose a Certified Collision Center? 

1. Factory-Approved Repair Standards Certified centers like Morrow Collision Center follow the same repair guidelines set by the manufacturers themselves. This means that every repair is done according to the specific requirements for your make and model. From advanced technologies like aluminum body repairs to the latest safety features, they ensure that everything is restored to factory standards. 


2. Highly Trained Technicians All technicians who have completed specialized training programs are up to date on the latest industry techniques and repair methods. Their expertise ensures that the repair process is as efficient and accurate as possible, with no shortcuts taken. 


3. Access to the Latest Equipment and Tools Automakers are continuously innovating, which means that the tools and equipment needed for modern vehicle repairs are constantly evolving. Certified collision shops invest in state-of-the-art technology, equipment, and OEM parts to handle even the most advanced repairs, giving your vehicle the best chance of recovery after a collision. 


4. Comprehensive Safety and Quality Control Safety is always a priority, and Assured Performance certified collision centers prioritize the safety of both you and your vehicle. Every repair is subject to comprehensive quality control checks, ensuring that every aspect of the repair meets strict safety and quality standards. Whether it's replacing airbags, aligning crumple zones, or recalibrating advanced driver assistance systems (ADAS), you can trust that your car will be roadworthy and safe. 


5. Warranty on Repairs Assured Performance centers offer a warranty on their work, which provides you with peace of mind knowing that your vehicle’s repairs are guaranteed for a specified period. If any issues arise from the repairs, you can count on them to make it right. 


Why Does Certification Matter to You? 

At Morrow Collision Center, earning certifications like Assured Performance is our way of showing you that we are serious about providing top-tier service. 


As the owner of Morrow Collision Center, Dan Morrow shares this commitment: 


"At our body shop, earning certifications means so much more than just a title. It’s our promise to you that your vehicle will be repaired with care, precision, and the highest safety standards to protect you and your loved ones. By staying up to date with the latest tools and techniques, we ensure every repair is done right, giving you peace of mind when you’re back on the road." 


This promise is the foundation of our work. When your vehicle is repaired by a certified center like Morrow Collision Center, you can rest assured that your car’s safety features. are properly restored, and your vehicle will perform just like it did before the accident. 


The Morrow Collision Center Difference – Come to Morrow Today! 


In addition to our Assured Performance certification, we are proud to be a part of multiple other collision repair networks. Each of these certifications holds us to the highest standards in the industry, ensuring that we continue to provide exceptional repairs for every customer, every time. 


Contact us today if you’re looking for a collision center that you can trust. Our team of experts is here to help you get back on the road with confidence knowing your vehicle has been repaired with the utmost care and precision. 

Share

More Blog Posts

Why Paintless Dent Repair (PDR) is a Game-Changer

July 17, 2025
Dents happen, from rogue shopping carts to hailstorms and minor parking mishaps. But did you know that many dents can be fixed without repainting? Paintless Dent Repair (PDR) offers an eco‑friendly, fast, and cost-effective alternative to traditional dent repair. In this guide, we’ll dive into what PDR is, how it works, and why choosing Morrow Collision Center is the right call for your vehicle. What Is Paintless Dent Repair? Paintless Dent Repair is a method of removing minor dents without the need for traditional body fillers or repainting. Using specialized tools, our technicians carefully massage dents from the back side of the panel, restoring it to its original shape and finish. This process preserves your vehicle’s factory paint and avoids the hassle of color matching. How PDR Works and When It’s Appropriate PDR typically works best on: Small to moderate-sized dents, including door dings, hail damage, and minor creases Areas where the paint remains intact Flat or gently curved panels (doors, fenders, hoods) Here’s the basic process we follow: Damage Assessment – Our team inspects the dent to confirm it’s a good PDR candidate. If the paint is cracked or panel creasing is severe, traditional repair may be recommended. Access Panel Creation – We carefully remove interior panels or trim to access the back of the dented area. Precision Dent Massaging – Using specialized rods and tools, we slowly massage the metal back into shape, monitoring finesse and detail as we go. Finishing Touches – After the dent is removed, any high spots are smoothed out, restoring the panel's factory finish with no paintwork needed. Benefits of Paintless Dent Repair Faster Turnaround Time PDR is often completed in just a few hours or less, compared to days with traditional methods. Perfect when time is of the essence. Cost‑Effective With no need for filler, sanding, or repainting, PDR is often much less expensive than body shop alternatives. Preserves Vehicle Value Maintaining your original factory paint helps prevent potential resale or insurance issues. Eco‑Friendly PDR avoids chemical paints and fillers, making it a greener choice for dent removal. Why Drivers Trust Morrow Collision Center for Dent Repair Choosing the right shop for dent repair isn’t just about price, it’s about peace of mind. At Morrow Collision Center, we’re known throughout Lincoln, NE and surrounding areas for providing fast, honest, and professional service. Here’s what sets us apart when it comes to paintless dent repair: Locally Owned & Customer-Focused We’re proud to be a local business with a reputation built on trust. Our customers return to us—and refer friends because we take the time to explain your options and deliver quality results every time. Honest Assessments Not every dent is right for PDR, and we’ll always be upfront if traditional repair is the better choice. You’ll never get a one-size-fits-all pitch from us. Quick Turnaround Times We know your time is valuable. That’s why we streamline scheduling and work efficiently to get you back on the road as soon as possible. Final Thoughts Paintless Dent Repair is an intelligent solution for minor dents: efficient, cost-effective, and environmentally friendly. Whether you’ve got a fresh ding or want to prepare for resale, PDR can save you time, money, and hassle. Ready to restore your ride? Contact Us to schedule a PDR appointment today!

How to Choose the Right Collision Repair Shop

June 19, 2025
When you've been in a car accident, your first priority—after ensuring everyone's safety—is figuring out how to repair your vehicle. Choosing the right collision repair shop is crucial not only for restoring your car but also for protecting your investment, your time, and your peace of mind. At Morrow Collision Center , we believe that transparency, integrity, and expert craftsmanship should guide every decision. Here’s how to choose a collision repair shop that truly meets your needs—and why Morrow Collision is a trusted choice for drivers in the area. 1. Look for Certified Technicians and High Standards One of the most important factors when evaluating a collision repair shop is the training and experience of their technicians. Look for certifications like I-CAR Gold, which indicate a technician's expertise in modern repair methods. At Morrow Collision, our team includes I-CAR-certified professionals who stay current with the latest industry standards. Whether it’s an aluminum repair or structural framework, we have the skills to get your car back to pre-accident condition. 2. Ask About Insurance Assistance Dealing with insurance after an accident can be stressful. A quality repair shop should help facilitate the process. Our insurance claim assistance makes it easier for you. We work directly with all major insurance companies, helping you navigate paperwork, approvals, and timelines to avoid delays and confusion. 3. Consider the Warranty A reputable shop will stand behind its work. Ask if they offer a warranty—and what it covers. Morrow Collision proudly offers a lifetime limited warranty on all repairs. This means if something isn’t right, we’ll make it right—for as long as you own the vehicle. That’s the kind of peace of mind you deserve. 4. Explore Their Services Not all damage is equal, and neither are repair shops. Be sure the shop you choose is equipped to handle the full scope of your repair needs—from dents and dings to major collision damage and paintwork. We offer a wide range of services at Morrow Collision, including: Frame straightening Paintless dent repair Computerized color matching Auto glass replacement Structural repairs Bumper and panel work Our facility is equipped with state-of-the-art technology to ensure accuracy and a flawless finish every time. 5. Check Their Customer Experience Read reviews, browse testimonials, and see how the shop communicates with customers. Transparency, friendliness, and timely updates should be part of the experience. At Morrow Collision, we pride ourselves on honest, open communication. You can schedule an estimate by phone, and our team will guide you through each step—from estimate to delivery. 6. Evaluate Convenience Factors The right collision repair shop should make your life easier during a stressful time. Do they offer free estimates? Help you get a rental car? Assist with towing? Morrow Collision is committed to making the process hassle-free. We provide: Free estimates Rental car coordination Towing services Flexible scheduling We know you’re busy, so we strive to reduce disruptions and get you back on the road as quickly—and safely—as possible. 7. Look for a Locally Trusted Reputation Finally, consider how long the shop has been in business and what the local community says about it. Morrow Collision has built its reputation on quality, integrity, and community trust. Our mission is simple: provide excellent service and superior results, every time. Final Thoughts Choosing the right collision repair shop is more than fixing your car—it’s about finding a partner who values your safety and satisfaction. If you're looking for a trusted, professional collision repair shop, choose Morrow Collision Center. We’re here to help you navigate the process from start to finish and ensure your car looks—and drives—as well as it did before your accident. Contact us today to schedule a free estimate or learn more about our services.