January 27, 2025

What is an Assured Performance Certified Collision Center?

When your vehicle needs a repair, you deserve more than just a quick fix—you deserve a thorough, high-quality repair that ensures your car is safe, reliable, and ready to hit the road with confidence. Morrow Collision Center is proud to be an Assured Performance Certified Collision Center, which means we meet some of the highest standards in the auto repair industry. But what exactly does it mean to be an Assured Performance Certified Collision Center? 


What Does It Mean to Be Assured Performance Certified? 

Assured Performance is a leading certification network that partners with leading automotive manufacturers to ensure that collision repair centers meet the highest standards of quality and safety. It’s not just a title—it’s a guarantee. Collision centers that earn the Assured Performance certification have proven they meet rigorous standards for training, equipment, and customer care, ensuring that every repair is high-quality. These standards are designed to ensure that repair shops have the necessary training, equipment, and tools to properly repair vehicles and keep up with the newest advanced safety features. 


Why Should You Choose a Certified Collision Center? 

1. Factory-Approved Repair Standards Certified centers like Morrow Collision Center follow the same repair guidelines set by the manufacturers themselves. This means that every repair is done according to the specific requirements for your make and model. From advanced technologies like aluminum body repairs to the latest safety features, they ensure that everything is restored to factory standards. 


2. Highly Trained Technicians All technicians who have completed specialized training programs are up to date on the latest industry techniques and repair methods. Their expertise ensures that the repair process is as efficient and accurate as possible, with no shortcuts taken. 


3. Access to the Latest Equipment and Tools Automakers are continuously innovating, which means that the tools and equipment needed for modern vehicle repairs are constantly evolving. Certified collision shops invest in state-of-the-art technology, equipment, and OEM parts to handle even the most advanced repairs, giving your vehicle the best chance of recovery after a collision. 


4. Comprehensive Safety and Quality Control Safety is always a priority, and Assured Performance certified collision centers prioritize the safety of both you and your vehicle. Every repair is subject to comprehensive quality control checks, ensuring that every aspect of the repair meets strict safety and quality standards. Whether it's replacing airbags, aligning crumple zones, or recalibrating advanced driver assistance systems (ADAS), you can trust that your car will be roadworthy and safe. 


5. Warranty on Repairs Assured Performance centers offer a warranty on their work, which provides you with peace of mind knowing that your vehicle’s repairs are guaranteed for a specified period. If any issues arise from the repairs, you can count on them to make it right. 


Why Does Certification Matter to You? 

At Morrow Collision Center, earning certifications like Assured Performance is our way of showing you that we are serious about providing top-tier service. 


As the owner of Morrow Collision Center, Dan Morrow shares this commitment: 


"At our body shop, earning certifications means so much more than just a title. It’s our promise to you that your vehicle will be repaired with care, precision, and the highest safety standards to protect you and your loved ones. By staying up to date with the latest tools and techniques, we ensure every repair is done right, giving you peace of mind when you’re back on the road." 


This promise is the foundation of our work. When your vehicle is repaired by a certified center like Morrow Collision Center, you can rest assured that your car’s safety features. are properly restored, and your vehicle will perform just like it did before the accident. 


The Morrow Collision Center Difference – Come to Morrow Today! 


In addition to our Assured Performance certification, we are proud to be a part of multiple other collision repair networks. Each of these certifications holds us to the highest standards in the industry, ensuring that we continue to provide exceptional repairs for every customer, every time. 


Contact us today if you’re looking for a collision center that you can trust. Our team of experts is here to help you get back on the road with confidence knowing your vehicle has been repaired with the utmost care and precision. 

Share


More Blog Posts

December 11, 2025
Winter in Nebraska brings beauty, snow‑covered landscapes, cozy evenings, and holiday cheer. But for drivers, winter also brings challenges: icy roads, reduced visibility, surprise snowstorms, and slick pavement. At Morrow Collision , we know that a little preparation and cautious driving can make all the difference between a safe trip and a visit to our repair shop. Whether you drive daily or just occasionally, here are our top recommendations to help you stay safe on the road and minimize the risk of damage to your vehicle. 1. Prepare Your Vehicle Before snow hits, take time to get your car winter ready. Small maintenance checks can pay off big. Inspect tires: Cold temperatures lower tire pressure, and worn treads lose grip on snow or ice. Check lights and wipers: Dark, early nights and snow‑or salt‑covered roads demand clear visibility. Ensure headlights, brake lights, turn signals, and taillights work properly. Fill essential fluids and top off gas: A fuller tank can help reduce the risk of fuel line freeze and ensures you have enough fuel if you get stuck or delayed. Stock a winter emergency kit: Include a snow shovel, ice scraper, flashlight, jumper cables, blankets, snacks, water, and a phone charger. 2. Drive More Carefully Winter roads require winter-ready driving habits. Even good tires and a maintained car won’t prevent all accidents, it’s your driving habits that matter most. Slow down and increase following distance: Lower your speed and give yourself extra space between vehicles. Avoid sudden moves: Accelerate, brake, and steer gently. Stay alert to black ice and shaded spots: Bridges, overpasses, and shaded corners freeze first and may hide thin ice layers that are hard to spot. Don’t rely on cruise control or aggressive driving: In winter conditions, cruise control can make it harder to maintain control. 3. Maintain Full Visibility Before you even back out of the driveway, make sure your vehicle is safe and visible. Clear all windows, mirrors, lights, hood, and roof: Snow or ice left on the top of a vehicle can slide down and block your windshield or fly off and endanger other drivers. Use winter-grade washer fluid and ensure wipers work: Snow, slush, road salt, and ice accumulation reduce visibility fast. Good winter fluid and fresh wiper blades help keep your view clear. 4. Plan Ahead When there is a bad snowstorm, the safest option is waiting and not speeding through it. Check the weather and road conditions before you go: I f heavy snow, ice, or blizzard conditions are forecasted, consider postponing nonessential travel. Allow extra time: Snow and ice slow you down. Give yourself plenty of time to reach your destination. Have a backup plan: If conditions worsen or visibility drops, pull over safely and wait it out. 5. Know What to Do if You Get Stuck or Skid Even with the best preparation, winter can be unpredictable. Having a plan if things go sideways can keep you safe. If you skid, stay calm: Don’t slam on brakes. Ease off the accelerator and steer gently in the direction you want to go. Stay with your vehicle if it is stranded: Once you’re off the road, clear snow from the exhaust pipe and run the engine only intermittently to prevent carbon monoxide buildup. Use your emergency kit if needed: Blankets, water, snacks, and essentials like a flashlight or phone charger could make a difference if you’re stuck for hours. 6. After Any Incident — Trust Morrow Collision to Help Despite all precautions, sometimes slipping on ice or an unexpected patch of black ice leads to a collision. When that happens, you want trustworthy, experienced help. That’s where Morrow Collision comes in. We specialize in repairing winter-related damage from cracked bumpers and dents to frame damage and helping you get back on the road safely and quickly. We also recommend getting a winter inspection after any accident: tires, brakes, alignment, and suspension are all especially vulnerable during cold weather crashes. Addressing them promptly can prevent long-term damage and improve safety. Stay Safe, Stay Prepared, and Drive Smart This Winter Winter driving doesn’t have to be dangerous. Not if you prepare carefully, adapt your driving habits, and stay alert. With the right approach, you can protect yourself, your passengers, and your vehicle all season long. If you do encounter trouble and need professional collision repair or maintenance, Morrow Collision is ready to help. Contact us or visit us at one of our 3 Lincoln locations. Safe travels, and here’s to making it through winter with confidence and care.
November 12, 2025
Being involved in a vehicle accident is stressful and navigating insurance claims afterward can feel overwhelming. At Morrow Collision , we pride ourselves on helping drivers in Lincoln and the surrounding areas understand and manage the claims process, so your repairs go smoothly, and you get back on the road faster. Here’s what to expect and how to make informed decisions after an accident. 1. Prioritize Safety & Document the Scene Right after an accident, make safety your priority: Check for injuries and call 911 if needed. Move your vehicle (if safe) to a shoulder or safe spot. Photograph the scene: all vehicles involved, license plates, surrounding context, damage close-ups, road signs, skid marks. Exchange contact, insurance, and vehicle info with other parties. Collect witness names and contact info, if available. File a police report (if required in your jurisdiction). Having solid documentation is crucial when filing an insurance claim and later negotiating repair coverage or liability. 2. Contact Your Insurance Company Early Notify your insurer as soon as possible because many policies require prompt reporting. When you call: Provide your policy number and accident details (time, location, parties involved). Submit your photos and documentation. Ask your insurer whether they require you to get estimates from their approved shops or whether you may choose your own repair facility. Clarify which repairs or parts are covered, deductible amounts, and whether rental car coverage is included. Be clear and concise in your descriptions, and keep records of every call (date, time, agent’s name, and summary of the conversation). 3. Choose Your Repair Shop (Smart Decision) While some insurers encourage or mandate using their network shops, you should know your rights and options: Morrow Collision works with all auto insurance companies (insurance-agnostic), so you’re free to bring your vehicle to us. Our I-CAR Gold certified technicians ensure repairs meet modern safety standards and follow manufacturer guidelines. We offer lifetime warranties on repairs to back the quality of our work. We assist with the estimate and billing processes, helping to reduce stress. For your convenience, we provide mobile estimates, vehicle pick-up/delivery, and after-hours key drop options. Choosing a shop that assists with claims and maintains transparency can make a big difference in your experience. 4. Obtain a Detailed Estimate & Review It Carefully Once you’ve selected a repair shop: The shop (or insurer’s appraiser) will inspect your vehicle, including hidden damage (structural, frame, mechanical) that may not be obvious upfront. Request a line-item estimate: parts, labor, paint, additional charges. Compare with your insurer’s estimate to identify discrepancies. Ask your repair shop to justify “supplement” costs (e.g. hidden damage discovered later). Be wary of “cheap” estimates, as they may cut corners. Ensure OEM or quality aftermarket parts are used unless you explicitly agree otherwise. A clear, detailed estimate helps prevent surprises down the road. 5. Understand Your Rights & Responsibilities Right to choose repair facility: In many states, policyholders have the right to select which auto body shop repairs their vehicle, even if the insurer recommends one. Deductibles and out-of-pocket costs: Be clear on what portion you’re responsible for. Dispute resolution: If you disagree with the insurer’s assessment, consult your repair shop. Many shops, like Morrow Collision, offer assistance negotiating with insurers. Rental car coverage: If your policy includes it, the insurer should cover a rental while your vehicle is repaired. Ensure that the shop coordinates this or informs you how to get reimbursed. Knowing these rights helps you avoid surprises or under-compensation. 6. Stay Informed & Communicate Throughout the Repair Transparency and communication are key: Ask your repair shop for progress updates like what’s completed, what’s delayed, and why. Keep photos of your car’s condition before, during, and after repairs. If new damage is found during repair, approve any additional work (often called “supplemental repairs”) before it proceeds. Coordinate with your insurer to approve additional costs, delays often stem from waiting for supplemental approval. Maintain open lines: shop, insurer, rental agency (if applicable), and yourself. At Morrow Collision, we strive to keep you updated at every step, so you feel informed and confident. 7. Final Walkthrough & Quality Assurance Once repairs finish: Inspect the vehicle carefully together with the shop representative. Check alignment of panels, paint matching, gap tolerances, and ensure all features (lights, sensors, electronics) work. Ask the shop to demonstrate any changed systems (e.g., adaptive sensors, parking assist). Retain all paperwork, receipts, parts replaced, and warranty documents. If problems arise later (e.g., paint defect, misalignment), contact the shop promptly. Morrow Collision stands behind their work with warranties. 8. Learn & Prepare for the Future After your claim and repair experience: Reflect on what went smoothly and what didn’t, like insurance responsiveness, communication, delays. Choose an insurer and shop relationship that prioritizes clarity and customer service for future coverage. Keep a digital folder of all accident and repair records because it can help with resale, future claims, or disputes. Consider reviewing your auto insurance policy annually to ensure your coverage, deductibles, and shop choice rights still suit you. Navigating Claims with Confidence & Quality Repairs Navigating an insurance claim after an accident doesn’t have to add anxiety to an already stressful situation. By knowing your rights, documenting carefully, choosing a repair shop you trust, reviewing estimates, and staying in the loop throughout the process, you position yourself for a fair outcome and quality repair. If you’ve been in an accident and need a shop that works with insurance companies (not for them), contact Morrow Collision today. Our team in Lincoln, NE, is ready to guide you through every step from estimates, repairs, coordination, and deliver repairs you can rely on.