What is an Assured Performance Certified Collision Center?

January 27, 2025

What is an Assured Performance Certified Collision Center?

When your vehicle needs a repair, you deserve more than just a quick fix—you deserve a thorough, high-quality repair that ensures your car is safe, reliable, and ready to hit the road with confidence. Morrow Collision Center is proud to be an Assured Performance Certified Collision Center, which means we meet some of the highest standards in the auto repair industry. But what exactly does it mean to be an Assured Performance Certified Collision Center?

What Does It Mean to Be Assured Performance Certified?

Assured Performance is a leading certification network that partners with leading automotive manufacturers to ensure that collision repair centers meet the highest standards of quality and safety. It’s not just a title—it’s a guarantee. Collision centers that earn the Assured Performance certification have proven they meet rigorous standards for training, equipment, and customer care, ensuring that every repair is high-quality. These standards are designed to ensure that repair shops have the necessary training, equipment, and tools to properly repair vehicles and keep up with the newest advanced safety features.

Why Should You Choose a Certified Collision Center?

1. Factory-Approved Repair Standards Certified centers like Morrow Collision Center follow the same repair guidelines set by the manufacturers themselves. This means that every repair is done according to the specific requirements for your make and model. From advanced technologies like aluminum body repairs to the latest safety features, they ensure that everything is restored to factory standards.

2. Highly Trained Technicians All technicians who have completed specialized training programs are up to date on the latest industry techniques and repair methods. Their expertise ensures that the repair process is as efficient and accurate as possible, with no shortcuts taken.

3. Access to the Latest Equipment and Tools Automakers are continuously innovating, which means that the tools and equipment needed for modern vehicle repairs are constantly evolving. Certified collision shops invest in state-of-the-art technology, equipment, and OEM parts to handle even the most advanced repairs, giving your vehicle the best chance of recovery after a collision.

4. Comprehensive Safety and Quality Control Safety is always a priority, and Assured Performance certified collision centers prioritize the safety of both you and your vehicle. Every repair is subject to comprehensive quality control checks, ensuring that every aspect of the repair meets strict safety and quality standards. Whether it's replacing airbags, aligning crumple zones, or recalibrating advanced driver assistance systems (ADAS), you can trust that your car will be roadworthy and safe.

5. Warranty on Repairs Assured Performance centers offer a warranty on their work, which provides you with peace of mind knowing that your vehicle’s repairs are guaranteed for a specified period. If any issues arise from the repairs, you can count on them to make it right.

Why Does Certification Matter to You?

At Morrow Collision Center, earning certifications like Assured Performance is our way of showing you that we are serious about providing top-tier service.

As the owner of Morrow Collision Center, Dan Morrow shares this commitment:

"At our body shop, earning certifications means so much more than just a title. It’s our promise to you that your vehicle will be repaired with care, precision, and the highest safety standards to protect you and your loved ones. By staying up to date with the latest tools and techniques, we ensure every repair is done right, giving you peace of mind when you’re back on the road."

This promise is the foundation of our work. When your vehicle is repaired by a certified center like Morrow Collision Center, you can rest assured that your car’s safety features. are properly restored, and your vehicle will perform just like it did before the accident.

The Morrow Collision Center Difference – Come to Morrow Today!

In addition to our Assured Performance certification, we are proud to be a part of multiple other collision repair networks. Each of these certifications holds us to the highest standards in the industry, ensuring that we continue to provide exceptional repairs for every customer, every time.

Contact us today if you’re looking for a collision center that you can trust. Our team of experts is here to help you get back on the road with confidence knowing your vehicle has been repaired with the utmost care and precision.

< Older Post Newer Post >

Preparing Your Vehicle for Fall: Maintenance Tips

September 4, 2025

As the vibrant colors of fall emerge and temperatures begin to dip, it's a reminder that winter isn't far behind. Changing seasons bring wet leaves, early morning frost, and shorter daylight hours, all of which can affect driving conditions. Preparing your vehicle now is key to staying safe and avoiding accidents. While routine maintenance is important, accidents can still happen. That’s where Morrow Collision Center comes in, offering expert collision repair to restore your vehicle if the unexpected occurs. 1. Check Your Tires and Brakes With cooler temperatures, tire pressure can drop, reducing traction on wet leaves or frost-covered roads. Inspect your tires for tread depth and wear, and make sure they’re inflated to the recommended PSI. Brakes are equally critical, autumn roads can be slippery, and functioning brakes reduce stopping distances. If your brakes show signs of wear or make unusual noises, schedule an inspection. Morrow Collision Center can repair any collision damage caused by brake-related incidents, keeping your vehicle safe and reliable. 2. Inspect Windshield Wipers and Lights Rain, fog, and early frost make visibility a priority. Replace worn wiper blades and refill washer fluid with a formula suitable for colder weather. Also, check all exterior lights like headlights, brake lights, and turn signals to ensure they are fully functional. Poor visibility is a common factor in fall fender benders, and addressing these issues early helps prevent accidents. If a collision does occur due to visibility issues, Morrow Collision Center provides fast, professional auto body repair to get your car back in top condition. 3. Maintain Your Vehicle’s Exterior Fallen leaves and early frost can damage paint and trap moisture against your vehicle. Regular washing and waxing protect your car’s finish and prevents corrosion. Minor dings and scratches from autumn hazards can be repaired quickly with paintless dent repair at Morrow Collision Center, preserving your vehicle’s value and appearance. 4. Check Fluids and Battery Cooler weather can affect your car’s battery and essential fluids. Test your battery to ensure it holds a charge, and top off engine oil, coolant, brake fluid, and windshield washer fluid. A weak battery or low fluids can contribute to accidents if your car stalls unexpectedly. In case an accident does happen, Morrow Collision Center offers comprehensive collision repair services, including frame straightening, bumper repair, and auto glass replacement. 5. Common Fall Accidents and How to Handle Them Even careful drivers may encounter minor collisions in the fall. Wet leaves, slippery roads, and poor visibility increase the risk of: Fender benders in parking lots or at intersections Sideswipes from tight lanes or crowded streets Rear-end collisions in traffic or during sudden stops Morrow Collision Center is equipped to handle all types of collision damage, restoring vehicles safely and efficiently. Our I-CAR Gold certified technicians use state-of-the-art equipment to ensure repairs meet factory standards, and we work with all major insurance companies to simplify the claims process. 6. Plan for the Unexpected Even with preventive measures, accidents happen. Keep your vehicle documentation, insurance information, and emergency contacts handy. If an accident occurs this fall, having a reliable collision repair partner like Morrow Collision Center ensures your car is returned to you quickly and safely, often with rental car assistance through our Hertz Preferred Partner program. Conclusion Fall driving brings beautiful scenery but also extra hazards. By inspecting tires, brakes, lights, and fluids, you can reduce the risk of accidents. However, collisions can still occur, and when they do, Morrow Collision Center provides expert repair services, including paintless dent repair, auto glass replacement, bumper repair, and full-frame restoration. Trust our certified technicians to restore your vehicle and get you back on the road safely this fall. Contact us here!

The Role of OEM vs. Aftermarket Parts in Collision Repair

August 14, 2025

After a collision, one of the most important decisions you’ll face is what kind of replacement parts should be used to repair your vehicle. This often comes down to a choice between OEM (Original Equipment Manufacturer) parts and aftermarket parts. While both options serve a similar purpose, they differ in quality, compatibility, and cost and the decision can have a lasting impact on your vehicle’s performance, safety, and value. At Morrow Collision Center, we’ve been restoring vehicles with precision and care for over 25 years. Based in Lincoln, NE, we help customers make informed decisions about their repairs and explain how the parts used can affect the outcome. In this blog, we’ll break down the difference between OEM and aftermarket parts and why it matters in the collision repair process. What Are OEM Parts? OEM parts are manufactured by the same company that built your vehicle. These parts are made to match the exact specifications of the original parts installed at the factory. OEM parts are designed for perfect fit, function, and compatibility with your vehicle’s make and model. What Are Aftermarket Parts? Aftermarket parts are made by third-party companies and are not produced by the vehicle’s original manufacturer. These parts are typically designed to be compatible with multiple makes and models, and they vary in quality depending on the brand. Key Differences Between OEM and Aftermarket Parts Let’s take a closer look at how these two options compare in the context of collision repair: 1. Fit and Compatibility OEM Parts: Guaranteed to fit your vehicle precisely, minimizing the risk of misalignment or installation issues. Aftermarket Parts: May not always fit as precisely, especially if they’re designed for multiple vehicle types. This can lead to additional labor time or the need for modifications. 2. Quality and Performance OEM Parts: Match the quality and materials of the original components, offering consistent performance and safety. Aftermarket Parts: Quality can vary by manufacturer, and some may perform just as well, while others may wear out faster or not meet the same safety standards. 3. Warranty and Insurance Coverage OEM Parts: Often come with a warranty from the manufacturer and are more likely to be covered by your vehicle’s original warranty. Aftermarket Parts: May have limited or no warranty and could potentially void certain aspects of your factory warranty. At Morrow Collision Center, we work closely with your insurance company to determine what type of parts are covered under your policy. 4. Cost Considerations OEM Parts: Typically, more expensive due to the manufacturer branding and guaranteed fit. (If OEM Parts are preferred for better fitment and performance, the customer may be responsible for the additional out-of-pocket cost.) Aftermarket Parts: Usually more affordable, which can help lower out-of-pocket costs, especially if insurance doesn’t cover OEM. So, Which Is Better? There’s no one-size-fits-all answer. The right choice depends on your vehicle’s age, your budget, insurance coverage, and personal preference. For newer or high-end vehicles, OEM parts may be worth the investment to maintain factory-level performance and value. For older cars or minor repairs, aftermarket parts may offer a cost-effective solution. At Morrow Collision Center, we walk you through your options and help you choose the parts that meet your needs, without sacrificing safety or quality. Why Trust Morrow Collision Center? Located in Lincoln, Nebraska, Morrow Collision Center is a family-owned and operated shop known for quality workmanship, transparency, and customer care. Whether we’re using OEM or high-quality aftermarket parts, our I-CAR certified technicians ensure your vehicle is repaired to pre-accident condition with precision and integrity. We offer: Expert collision repair for all makes and models Limited Lifetime Warranty Paintless dent repair and full body work Frame straightening and unibody repair Help navigating insurance claims Free estimates and status updates throughout the repair Get Back on the Road with Confidence Choosing between OEM and aftermarket parts can feel overwhelming, but with the right collision repair team on your side, it doesn’t have to be. At Morrow Collision Center, we explain your options clearly and stand behind every repair we perform. Contact us today!